This morning I was invited to attend a networking meeting. As usual, the members introduced themselves first. The guests followed. I admit, these were some of the most creative introductions I’ve heard anywhere. As a guest I had 60 seconds to share a lifetime of work to a roomful of strangers in a way that would be memorable and actionable. Is this even possible?
I did prepare in advance and asked myself these all important questions to get ready:
- Does my introductory statement excite ME?
- Would I act based on what I say when I introduce myself?
- Do I exude passion every time I talk about my business?
- Is my physical demeanor as convincing as my words?
- Does what I say create interest for further discussion? and finally,
- Do my words tap into the emotional energy of the audience?
Then, I thought about all I’ve learned related to creativity and furthered my thinking by asking:
What are all the ways I can deliver an introductory speech that will satisfy these 6 questions?
I took out a pad of paper and began writing. I gave myself 15 minutes. Here are 10 of the 100 ideas I came up with:
- Use physical objects to describe where I’ve been, what I’m doing now and where I’m going. (could include a bottle of vodka, my Mr. Foremost bank, Transformation Lab post it notes and my new GEARSHIFT postcard).
- Ask the members if they knew whether they were clarifiers, ideators, developers or implementors.
- Ask the members if they cared.
- Stand on a chair (I’m short).
- Invite them to attend a guest session of Transformation Lab.
- Ask everyone to stand up and lead them in a very brief example of diverging and converging.
- Ask for a show of hands for anyone who does not want to: make more
money, make a greater impact, be a stronger leader, etc.
- Present a very brief example of a client who achieved financial and leadership goals.
- Leave them with a definitive statement about why they should get to know me.
The more ideas I wrote down, the more creative and inventive I became. I know at least some of them are worthwhile. My goal is to test at least one of them at my next opportunity. If I continue to invent new and creative ways to present what I do, I will find some that truly resonate with the audience.
You need to do this, too. How do you use creativity in your elevator speech?
GEARSHIFT™ is published by Gail Zelitzky. It is devoted to helping business owners realign their thinking, reimagine their vision and rediscover who they are and the life they want to lead. GEARSHIFT: More Power More Precision More Profit. Contact me at Gail@GailZelitzky.com or 773-957-8582; visit http://www.GailZelitzky.com and sign up for a free consultation.